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Home Blog Amy Gerard | Building and monetising a large social following, and having fun doing it!
19Jun

Amy Gerard | Building and monetising a large social following, and having fun doing it!
By Sonia Goss | Blog, Podcast, Real Talk With Outperformers, Amy Gerard, Content Creator, Instagram, Beyond The Likes Podcast | 19 Jun 2023 |
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In the latest episode of Real Talk With Outperformers, Brad sits down with social media influencer and content creator Amy Gerard. This episode offers valuable insights into Amy's unique blend of relatability, aspiration, and business acumen. Here are some key points from this fun and enlightening conversation;

Amy Gerard: The Lovable and Relatable Influencer a.k.a. Content Creator
Amy has successfully captured the hearts of her audience, mostly women and more so, mothers through her lovable and relatable personality. Starting her social media presence by simply sharing her thoughts and insights into her personal journey with her children and husband in an authentic and comical way, Amy fearlessly expresses thoughts that resonate with her community, providing a sense of understanding and acceptance. Her ability to connect with her followers on an emotional level has established her as a beloved influencer, creating connections and fostering a genuine rapport with her audience.
Balancing Authenticity and Commercial Success
What sets Amy apart is her skill in maintaining authenticity while embracing the commercial aspects of her brand. As a clever businesswoman, she understands the role of advertising and the importance of building a strong brand and platform. Amy's ability to strike a balance between being genuine and leveraging her influence commercially has contributed to her exceptional engagement levels.
The Power of Carefree Attitude and Accepting Criticism
Amy's carefree attitude has garnered her admiration from many who wish to exude the same level of self-assuredness. She embraces the reality that not everyone will love her, and this acceptance has played a pivotal role in her success. She is a genuine example who teaches the importance of embracing our imperfections and staying true to ourselves, even when faced with detractors.
Understanding the Advertising Landscape
Beyond her relatability, Amy possesses a deep understanding of the advertising landscape. Her strategic approach to collaborations and brand partnerships highlights her business acumen. By leveraging her platform effectively, she has become one of the most engaging influencers in terms of audience interaction. This also demonstrates her astute understanding of advertising, recognizing the role it plays in her brand’s growth and success.
The Power of Community and Connection
Amy has built a vibrant community of like-minded individuals who support and relate to her. Her success is not solely based on her individual efforts but also on her ability to foster a sense of belonging among her followers highlighting her community-building skills and the significance of creating a strong network and nurturing relationships with her followers.

Amy’s ability to balance authenticity and commercial success provides invaluable lessons for business leaders and owners. By understanding the dynamics of the advertising landscape, embracing authenticity in the face of criticism, and fostering a sense of community, she has been able to elevate her own endeavours and pursue success with clarity and purpose.
Tune in to the podcast to gain further insights from this inspiring conversation. Links below

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