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Home Blog Building a PR Agency & Scaling Brands – Cassandra Hili’s Path to Success
4Mar

EP#55 – Building a PR Agency & Scaling Brands – Cassandra Hili’s Path to Success
By Claire Wescombe | Blog, Podcast, Real Talk With Outperformers, The Outperformer, Brad Eisenhuth, Networking, networking events, business owners | 4 Mar 2024 |
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On this week’s episode of Real Talk With Outperformers, Brad welcomes Cassandra Hili. Cassandra is the founder of Millennium Communications – a PR agency with a specific focus on hospitality and lifestyle brands. Cassandra’s strong, creative, genuine, and transparent approach allows Millennium Communications to provide amazing results for their clients, and they show no signs of slowing down! On this episode, Brad and Cassandra talk about all things business, imposter syndrome, the importance of being unique – and so much more.


Cassandra’s Journey to Business

Cassandra grew up in a household where her dad owned a business, and so she was constantly surrounded by the world of entrepreneurship. Her dad's passion for business and his dedication to his work inspired her from a young age to pursue a similar path. As a result, Cassandra always knew that she wanted to be a business owner herself.


Cassandra’s journey into entrepreneurship led her to establish Millennium Communications, a public relations agency that specializes in hospitality and lifestyle brands.


One of the key aspects of Cass’s approach to business is the emphasis on building relationships with people and brands that she genuinely loves and has a real interest in. This personal connection allows her to bring a unique creative thought process to her work, ensuring that she is not afraid to push boundaries and bring innovative ideas to the table.


Passion drives successful client relationships


Brad and Cassandra discuss how passion drives successful client relationships in the world of public relations and social media.


Cassandra discusses how her approach to client relationships is deeply personal and hands-on. She is highly involved with her clients, building close, tight-knit relationships based on communication, trust, and mutual understanding. This level of engagement allows her to bring a unique creative edge to their work, proposing innovative ideas and strategies that can help her clients stand out and achieve their goals.


PR is essential for Business Growth

Brad and Cassandra speak on the importance of Public Relations, and how it is essential for growth in today's business landscape. PR plays a crucial role in helping businesses achieve their goals, whether it's increasing brand visibility, driving sales, or building credibility. With the right PR strategy in place, businesses can effectively communicate their message to their target audience, establish themselves as industry leaders, and ultimately drive growth.


A common challenge highlighted by Cassandra is the lack of knowledge and understanding about PR among business owners. Many clients approach PR agencies with little to no experience in the field, seeking guidance on how to effectively leverage PR for their brand. This underscores the importance of education and communication in the PR process, as clients need to be informed about the value of PR and how it can benefit their business.


Self-belief, drive, curiosity, evolution, flexibility

Self-belief, drive, curiosity, evolution, and flexibility are all crucial elements in the journey of personal and professional growth. Cassandra discusses how these qualities have shaped her career in business and her outlook on life.
Self-belief is the foundation upon which success is built. Believing in oneself and one's abilities is essential for overcoming challenges and achieving goals. Drive is the fuel that propels individuals towards their goals. Curiosity is the thirst for knowledge and exploration that drives individuals to seek out new experiences and perspectives. Evolution is the process of continuous improvement and growth. Flexibility is the ability to adapt to changing circumstances and embrace new opportunities. Cassandra emphasizes the importance of building a team and setting up systems that allow for flexibility.


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