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Home Blog Building a Successful E-Commerce Business With Tess Nguyen
29Jul

EP# 74 - Building a Successful E-Commerce Business With Tess Nguyen
By Claire Wescombe | Blog, Podcast, Real Talk With Outperformers, The Outperformer, PR, Public relations, ecommerce, e com, building a brand, brand, business | 29 Jul 2024 |
🎧 LISTEN ON SPOTIFY 🎙️LISTEN ON APPLE PODCASTS
In this episode, Brad welcomes Tess Nguyen. Tess is the founder and CEO of the viral sleepwear brand Midnight Mischief.
Brad and Tess chat about all things design process, influencer marketing, scaling an e-commerce brand, and more.


Transitioned from physio to entrepreneur.

In a recent podcast interview, Tess, the founder of Midnight Mischief, shared her journey of transitioning from a career in physiotherapy to becoming a successful entrepreneur. Tess's story is a testament to the power of determination, passion, and a willingness to take risks in pursuit of one's dreams.

Tess's journey began in Western Sydney, where she grew up with a strong focus on education. Unsure of what career path to pursue after school, she was torn between studying dietetics or physiotherapy. Encouraged by her sister, who advised her that there were more job opportunities in physiotherapy, Tess decided to pursue a degree in physiotherapy. Despite not having a strong affinity for the subject matter, Tess found fulfillment in helping people and decided to pursue a career in physiotherapy.

However, as Tess delved deeper into her career as a physiotherapist, she began to question whether it was the right path for her. She observed female business owners in the field and realized that she did not want a life that lacked freedom and flexibility. The realization that she would always need to be present to grow her business as a physiotherapist led her to reevaluate her career path.

It was during this period of reflection that Tess discovered her passion for entrepreneurship. She saw an opportunity to combine her love for design and creativity with her desire to create a business that offered personalized luxury sleepwear for families. With the help of a graphic designer, Tess launched Midnight Mischief, a brand that quickly gained recognition for its unique and stylish sleepwear collections.


Influencer marketing drives brand growth.

Influencer marketing has become a powerful tool for driving brand growth in today's digital age. This podcast transcript highlights the journey of Tess, a successful entrepreneur who was able to achieve significant success by leveraging influencer marketing strategies. Through her story, we can see how working with influencers can lead to exponential growth in revenue and brand awareness.

One of the key takeaways from Tess's journey is the importance of tapping into influencers with a strong presence on platforms like Instagram and YouTube. These influencers have dedicated followers who trust their recommendations and are more likely to engage with the brands they promote. By partnering with influencers who have a loyal and engaged audience, brands can effectively reach their target market and drive sales.

Additionally, Tess's experience showcases the impact of strategic partnerships with influencers. By working with influencers who align with their brand values and target audience, businesses can create authentic and compelling content that resonates with consumers. This can lead to increased brand visibility, credibility, and ultimately, growth in revenue.


Personalization and novelty drive sales.

Personalization and novelty are key factors that drive sales in today's marketplace. In the podcast transcript, Tess discusses how her company's personalized gifting products have been a major selling point for customers. The ability to add a personal touch to a product makes it unique and special, leading customers to choose these products over others. Additionally, the novelty of the products sets them apart from competitors, making them stand out in a crowded market.


Personalization allows customers to feel a sense of connection to the product, as it reflects their individuality and uniqueness. This can lead to increased customer loyalty and repeat purchases, as customers are more likely to return to a brand that offers personalized products that cater to their specific needs and preferences. The personalization aspect also adds a sentimental value to the product, making it a popular choice for gifts and special occasions.


Furthermore, the novelty factor plays a significant role in driving sales. Customers are always looking for something new and exciting, and products that offer a fresh and innovative approach are more likely to capture their attention. By offering unique and novel products, businesses can differentiate themselves from competitors and attract customers who are seeking something different and unique.


Focus on profitable, sustainable growth.

One key aspect of achieving success in business while maintaining a balanced life is to focus on profitable, sustainable growth. This means not just growing for the sake of growth, but rather growing in a way that is financially viable, environmentally friendly, and socially responsible. It involves setting clear goals, evaluating the impact of each decision on the business, and making choices that align with long-term sustainability.

In the podcast transcript, Tess, the founder of Midnight Mischief, shares her journey of building her pajama business and the challenges she faced along the way. She discusses how she initially struggled with managing her business and maintaining a healthy work-life balance. However, through learning from her mistakes, delegating tasks, and systemizing processes, she was able to create a business that could run without her constant involvement. This allowed her to focus on her personal well-being, pursue hobbies, and even train for a marathon.

Tess also reflects on the pressure she felt from society to constantly grow her business and meet revenue goals. However, she realized that she needed to take a step back and evaluate her true motivations for growth. She questioned whether she wanted to grow her business for herself or because of external expectations. This introspection led her to prioritize profitability, efficiency, and her own happiness over rapid expansion.

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