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Belief in Something Different
Justin emphasizes the importance of believing in something unique and different. From the early days of The Monkeys, he and his co-founders had a strong belief in the power of storytelling and creating work that resonated with audiences. This belief propelled them to create iconic campaigns and establish a reputation for delivering effective and culturally impactful work.
Well Done is Better than Well Said
The Monkeys' approach to their work was centered around letting their work speak for itself. Instead of relying on announcements and concepts, they focused on creating exceptional work that surprised and delighted their clients and audiences. This commitment to excellence and tangible results set them apart in the industry.
Building a Community of Creators
With Exceptional Alien, Justin aims to create a platform that connects travelers with exceptional creators and culture makers from around the world. By curating travel experiences through the lens of these talented individuals, the platform offers an authentic and trusted perspective on destinations. Users can explore travel playbooks created by these creators, gaining insights and recommendations that go beyond the typical tourist experience.
Actionable Inspiration
Exceptional Alien provides actionable inspiration to its users. The platform allows travelers to not only be inspired by the stories and recommendations of creators but also to curate their own travel experiences. Users can add their own gems and create personalized travel playbooks, sharing their unique perspectives and discoveries with others. This interactive and collaborative approach enhances the travel experience and fosters a sense of community among users.
Creative Travel
Justin introduces the concept of "creative travel," which focuses on the enrichment and cultural experiences that come with exploring destinations through the lens of creativity. By highlighting the creative aspects of travel, such as food, fashion, design, and entertainment, Exceptional Alien aims to create a new category in the travel industry. This unique approach appeals to individuals who seek meaningful and immersive travel experiences.
Justin Drape's entrepreneurial journey and his vision for Exceptional Alien offer valuable insights. Believing in something different, prioritizing excellence, building a community of creators, providing actionable inspiration, and embracing the concept of creative travel are key takeaways that can inspire and guide individuals in their own ventures. Exceptional Alien represents a new frontier in the travel industry, offering a platform that connects travelers with authentic and culturally enriching experiences. Find out more, listen or watch the podcast on Apple Podcasts, Spotify and YouTube.
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