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Home Blog Entering the World of AR and VR – Angus Stevens’s Journey
8Apr

EP#60 - Entering the World of AR and VR – Angus Stevens’s Journey
By Claire Wescombe | Blog, Podcast, Real Talk With Outperformers, The Outperformer, Brad Eisenhuth, Change, AR, VR | 8 Apr 2024 |
🎧 LISTEN ON SPOTIFY🎙️LISTEN ON APPLE PODCASTS
On this episode of Real Talk With Outperformers, Brad welcomes Angus Stevens. Angus Stevens is on the forefront of the metaverse for learning. He is the CEO and co-founder of Start Beyond, an award-winning VR and AR studio that is transforming enterprise training, onboarding, and collaboration. Angus was also named a 2023 Australian Top 50 Small Business Leader, and was a guest speaker at SXSW Sydney where he officially launched the Australian Metaverse Advisory Council (AMAC) of which he is Chair and cofounder.
Throughout this episode, Angus and Brad chat all things AI and AR, as well as Angus’s journey from TV, film and television into entrepreneurship.


Creativity meets commercialization.

Creativity meets commercialization is a concept that is essential in the world of business and entrepreneurship. It involves the intersection of innovative and imaginative ideas with the practicality of making those ideas profitable and sustainable. In the podcast transcript provided, Angus shares his experience of transitioning from a filmmaker to a radio director, where he learned the importance of connecting creative concepts with financial viability.


Angus mentions that during his time in radio, he was involved in creating digital assets and short-form content that engaged the audience and attracted sponsors. He realized that having creative ideas was not enough; he also needed to consider how those ideas could generate revenue and attract funding. This realization was a "light bulb moment" for him, highlighting the importance of not only being creative but also understanding the business side of things.


The theme of creativity meets commercialization is not limited to Angus's experience in radio; it is a fundamental aspect of entrepreneurship and business development. In today's fast-paced and competitive market, companies need to innovate and differentiate themselves to stand out. However, creativity alone is not enough to sustain a business; it must be coupled with a strategic approach to monetization and growth.


Understand, adapt, collaborate, innovate, measure.

Angus learned the importance of understanding his audience and collaborators during his time in radio. By listening to feedback, observing their preferences, and adapting his approach, he was able to create content that resonated with them. This understanding allowed him to build a loyal audience and grow key metrics, ultimately leading to success.

Secondly, adaptation is essential for growth. Angus's experience with Hamish and Andy taught him the importance of adapting to the preferences and working styles of others. By being flexible and open to new ideas, he was able to collaborate effectively and create successful campaigns that captivated audiences.

Collaboration is another crucial aspect of success. Angus's collaboration with Hamish, Andy, and their producer Sam showcased the power of teamwork and creativity. By working together and leveraging each other's strengths, they were able to create engaging content that stood out in the industry.

Innovation is also a key factor in building successful ventures. Angus's ability to think outside the box and come up with fresh ideas, such as the "drop the bomb" campaign, demonstrated his creativity and willingness to push boundaries. By innovating and taking risks, he was able to capture the attention of audiences and achieve impressive results.

Lastly, measurement is essential for tracking progress and evaluating success. Angus's focus on key metrics and measuring the impact of his campaigns allowed him to assess the effectiveness of his strategies and make informed decisions for future projects. By analyzing data and feedback, he was able to continuously improve and refine his approach.


Immersive VR training improves engagement

One of the key benefits of immersive VR training is its ability to improve engagement among learners. Traditional training methods often rely on passive learning experiences, such as reading text or watching videos, which can lead to disengagement and lack of retention. In contrast, VR training offers a more interactive and hands-on approach, allowing users to actively participate in simulated scenarios and make decisions that directly impact their learning outcomes

Angus discusses how VR training can provide a more visual and experiential learning experience, allowing users to quickly grasp concepts and receive immediate feedback on their performance. This immersive approach to training can help individuals develop skills more efficiently and effectively than traditional methods, leading to faster proficiency and increased engagement.

VR training can be particularly beneficial in industries where safety is a top priority, such as construction, healthcare, or manufacturing. By simulating hazardous or high-pressure situations in a controlled environment, VR training can help employees practice proper safety protocols and emergency procedures without putting themselves or others at risk. This not only improves employee safety but also enhances their confidence and readiness to handle real-life situations.


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