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Home Blog Rikki Pearce, MD of Verve Australia; leading the growth of a cutting-edge consumer insights business.
1May

Rikki Pearce, MD of Verve Australia; leading the growth of a cutting-edge consumer insights business.

By Sonia Goss | Blog, Podcast, Real Talk With Outperformers, Rikki Pearce, Verve Australia, Digital Transformation | 1 May 2023 |
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Rikki Pearce's journey from corporate roles at QANTAS and News Corp to becoming the Managing Director of Verve Australia, a multi-facet market research company, is an impressive testament to her leadership abilities.
In our latest podcast, Brad unpacks Rikki Pearce’s journey to Managing Director of Verve Australia from corporate roles in QANTAS and News Corp. They talk about the innovative marketing research Verve undertakes and strategies to drive growth and navigate digital transformation including the importance of embracing new ideas, building a strong team and fostering a culture of trust and respect. Here are some of the podcast highlights.

From corporate to starter-up
Rikki's journey to Verve Australia began after her successful stints at QANTAS and News Corp. As the Managing Director of Verve Australia, Rikki is responsible for transforming the company's business model and expanding its services. Under her leadership, Verve Australia is growing to be one of Australia's largest experiential market research companies, working with some of the country's biggest brands.

Verve Australia
At Verve, their main focus is on creating unique brand experiences for their clients which include some of Australia’s biggest brands like RM Williams and AfterPay. They specialize in experiential market research, which focuses on creating immersive experiences that engage consumers with a brand. This approach has become increasingly popular in recent years, as more and more consumers seek out unique and memorable experiences from the brands they interact with.
"We really believe that experiential marketing is the future. It's all about creating immersive experiences that engage consumers with a brand, and that's something we're really passionate about at Verve Australia."

Recruiting for a new business
The recruitment process, leadership, and culture of Verve are all key factors in their success. Rikki emphasizes the importance of finding the right people for the job, and ensuring that they are a good fit with the company culture. Verve Australia places a strong emphasis on collaboration, creativity, and innovation, and they strive to foster a culture of trust and respect.

"We're a very collaborative team here at Verve Australia. We place a strong emphasis on creativity and innovation, and we really strive to foster a culture of trust and respect."

Building a strong team to increase probability of success
Pearce emphasized the importance of building a strong team and developing a culture of trust, respect, and collaboration. She believes that leaders should focus on creating an environment where people feel empowered to take risks, learn from mistakes, and work together to achieve common goals.

Embracing digital transformation and a mindset adaptable to change
According to Pearce, digital transformation is not just about technology, but about creating a culture of innovation and continuous learning. She stressed the importance of adopting a growth mindset and embracing new technologies to stay ahead of the competition.

Embracing change to succeed
In today's fast-paced business environment, change is inevitable. Pearce stressed the importance of being adaptable and flexible, and of continuously learning and evolving as a business. She believes that leaders should be open to new ideas, be willing to take risks, and be comfortable with uncertainty.

Having a clear purpose for growth
According to Pearce, having a clear purpose is essential for driving business growth. A strong sense of purpose can help to align your team around a common goal, and to inspire them to work together towards achieving that goal. She believes that purpose-driven organizations are more likely to attract and retain top talent, and to succeed in the long run.

Leadership and Management
Rikki's tips and advice around leadership emphasize the importance of being open to new ideas, staying curious, and continuously learning. She also stresses the importance of building a strong team, empowering them to take ownership of their work, and fostering a culture of trust and respect.

To find out more about Rikki’s professional journey including tips and advice around leadership and management check out he podcast, out now. Links below.

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