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Home Blog A Path to Entrepreneurial Success with Steve Chapman, Co-Founder & CEO of Shine+ Drink
30Oct

Ep #38 - A Path to Entrepreneurial Success with Steve Chapman, Co-Founder of Shine+ Drink
By Sonia Goss | Blog, Podcast, Real Talk With Outperformers, The Outperformer, Brad Eisenhuth, Steve Chapman, Entrepreneur, Mentorship, Shine Drink | 30 Oct 2023 |
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In the latest episode of Real Talk With Outperformers, Brad sits down with Steve Chapman, a dedicated entrepreneur, and the co-founder of Shine+. This Australian brand has been making waves in the beverage industry by offering functional and healthy energy drinks. Steve shared his inspiring journey, from launching his first business, Face Buy, to steering the ship at Shine+ Drink.
Here are some key insights from our conversation:

The Power of Mentorship
Steve emphasizes the profound impact of surrounding oneself with mentors. His partnership with Dr Sam Prince, founder of Prince Group, whose portfolio to date includes Zambrero, Next Practice, One Disease, Sam Prince Hospitality Group, Shine and Zapid Hire, significantly influenced his entrepreneurial journey. Their mentorship relationship taught him the value of seeking guidance and support, a fundamental step in any entrepreneurial venture.
From Early Adopters to Early Majority
Transitioning from early adopters to the early majority is a pivotal shift. Steve discusses the need to understand the distinct characteristics and preferences of these two customer groups. By adapting marketing strategies to cater to their needs, entrepreneurs can effectively expand their customer base and capture a more significant market share.
The Importance of Iteration
One lesson that Steve passionately shares is the significance of continuous iteration and learning from failures. Shine+ faced various challenges in its early stages, including manufacturing issues and distribution hurdles. These experiences taught Steve the importance of being adaptable and open to making necessary adjustments to the product and overall business strategy.

Building Collaborative Partnerships
Steve underscores the value of forming collaborative partnerships, especially with retailers and suppliers. Shine+ worked closely with retailers to understand their needs and actively sought feedback. By fostering strong relationships with partners, entrepreneurs can create a sense of shared ownership and collaboration, which often leads to mutual success.
Creating a New Category
Shine+ Drink didn't just enter the energy drink market; it created a new category within it. By positioning itself as a functional and healthy energy drink, targeting individuals seeking a healthier alternative to traditional energy drinks, Shine+ carved out a unique space in the market. It identified an age-old need and provided a familiar yet innovative solution.

Steve's entrepreneurial journey serves as a valuable guide for aspiring entrepreneurs. From the power of mentorship to the importance of iteration, and the significance of collaborative partnerships, his experiences highlight the fundamental factors contributing to entrepreneurial success. By embracing these lessons, entrepreneurs can navigate the challenges of starting and growing a business, positioning themselves for long-term success.


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