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Home Blog Driving Growth Through Purpose: A Vision for Impact
31Jul

Driving Growth Through Purpose: A Vision for Impact
By Sonia Goss | Blog, Podcast, Real Talk With Outperformers, The Outperformer, Brad Eisenhuth, Mike Smith, Zero Co | 31 Jul 2023 |

🎧 LISTEN ON SPOTIFY 🎙️LISTEN ON APPLE PODCASTS    🗨️WATCH ON YOUTUBE

In the latest episode Real Talk With Outperformers Podcast, our host Brad chats with Mike Smith, the ingenious architect behind Zero Co. Mike's journey, while far from the conventional, resonates with the pulse of innovation and unyielding determination that fuels entrepreneurship. This episode explores the intricacies of business creation and the relentless pursuit of excellence. Here are some highlights of Mike's remarkable journey and insights into the challenges, strategies, and mindsets that have propelled Zero Co to its present status.

From Vision to Action: The Origins of Zero Co
Mike encapsulates the essence of Zero Co as an endeavour that melds innovation, purpose, and sustainability, that it is a "zero waste company," that crafts everyday personal care and cleaning products that bear profound significance. Yet, it's not just about the products themselves; it's about orchestrating a radical transformation. The sales proceeds from these everyday essentials, he explains, serve as a vital catalyst for funding ocean cleanups – a powerful endeavour in combating plastic pollution. But this dynamic concept, as Mike candidly admits, is far from straightforward. The journey from idea to execution, a path he willingly treads, is a labyrinth of challenges, awakenings, and bold decisions that resonate deeply with those who dare to dream beyond conventions.

Engineering a Concept Shift with Packaging
Mike reveals that the starting point wasn't the conventional product orientation, but rather a radical perspective on packaging. Acknowledging that laundry liquid, for instance, is fundamentally consistent in its ability, Mike reflects that their primary concern was the medium through which the product was delivered – packaging, notably single-use plastic. This marked the birth of a trailblazing endeavour: constructing a fully closed-loop supply chain that involved the creation of pouches designed for return and refill. This innovative dive was fuelled by an ambitious quest to mitigate the impact of single-use plastic and its carbon footprint. However, the journey was riddled with uncharted terrain. Mike's recount of orchestrating the design, implementation, and automation of a machine dedicated to cleaning these pouches not only underscores Zero Co's innovative spirit but also their resolute commitment to sustainability. The scale of this achievement is staggering, with over 200,000 pouches reclaimed, cleaned, and re-entered into circulation. This pivotal achievement, reflecting a remarkable collaboration between Zero Co and a dedicated customer base, epitomizes the company's dedication to both innovation and fostering a community committed to ecological impact.

Global Impact and Exponential Ambitions: Zero Co's Vision
Mike explains Zero Co's two-fold vision to combat the global predicament of single-use plastic as an unwavering determination to address both the creation and aftermath of plastic waste, transcending boundaries to create impact on a global scale. This bold undertaking encompasses an expansion plan into the American and European markets, while their commitment to immediate action materializes in the Philippines—a strategic choice based on its status as the largest contributor to marine waste.

Zero Co's Milestones and the Burden of Ambition
With a billion-water-bottle worth of rubbish clean up as their goal, Mike reveals the transformative power of translating Zero Co’s impact into tangible terms that people can easily grasp—transforming kilograms and tonnes into 5,000,000 water bottles worth of rubbish pulled from the oceans. However, Mike's candour also reveals the bittersweet complexity of entrepreneurial ambition, the relentless pursuit of greatness that drives him—an attribute crucial for weathering startup challenges and setbacks, yet a trait that can sometimes prove emotionally taxing. The compulsion to exceed milestones, while admirable, raises unrelenting internal expectations, driving Mike to continually push for the next monumental target.
In a world often filled with critics, Mike embodies the spirit of action. He delves into the essence of his problem-solving approach when faced with challenges, reflecting on the power of building and making. He attributes his ability to persevere to a blend of unyielding determination and boundless optimism. Mike's relentless focus on finding solutions and his firm belief that humanity's triumphs, can guide us towards overcoming earthly challenges, including plastic pollution. His outlook embodies the spirit of simplicity and achievability, encapsulating the essence of Zero Co's mission: not just aiming for perfection, but propelling progress, perseverance, and impactful change.

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